This stage guides the development team through the Visual Interface and Architecture of the site. Presenting to the client 2 sets of Black and White Sketches of the Home Page and Sub Page, along with a rough site map. Depending on the scope of the work, time will vary. If the development team has a clear understanding of expected content and navigation they can quickly put a site map and black and white sketches of the interface together. If not, the team can role play with the client, creating user scenarios, and an effective user experience.